Welcome! I am a PhD candidate in Quantitative Marketing at the Chinese University of Hong Kong.
My research focuses on empirical marketing. I prefer to select the most appropriate methodology to address each research question, including causal inference, structural modeling, Bayesian statistics, and machine learning.
I collaborate with firms across high-tech, e-commerce, retail, and gaming sectors, conducting empirical research using proprietary data. My work informs managerial decisions on demand estimation, pricing, promotions, and marketing interventions.